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Local foods

Fresh vegetables from a farmers market


Fresh vegetables from a farmers' market. Photo: T Fawcett

Our vision is that wherever you live, you should be able to walk into a shop, supermarket or restaurant and find high-quality, affordable local food that:

  • comes from the nearby countryside
  • is produced in a way that benefits the environment – or at the very least does not harm it

Our local foods campaign is helping us meet this vision.