Countryside character

The historic market town of Ludlow. Photo: CPRE

The diversity of our landscape is being steadily eroded. There is a spreading blandness and loss of character afflicting England's small towns and the countryside in which they are set. We want to arrest that spreading blandness.

With our Countryside Character campaign, we aim to:

• show people why landscape character matters
• raise awareness about the loss of landscape character
• understand more about why this loss is happening
• demonstrate what can be done to prevent further loss and, wherever possible, recover and enhance local distinctiveness