In particular, we recommend:
- Government should re-examine competition policy to support retail diversity and the ability of new local food entrepreneurs to enter the market; develop national planning policy guidance to provide stronger support for a sustainable food system; improve the ability of the planning system to ensure the vitality of town centres, as Mary Portas recommended in her recent high street review; and provide strong leadership on sustainable food procurement.
- Local authorities and other public bodies should form partnerships to develop food strategies and action plans; local planning authorities should update their local plans and include policies to support local food webs.
- Businesses should work together to promote awareness, access, affordability and availability of local food.
- Supermarket chains should set themselves demanding targets for stocking and selling local food in ways which reinforce consumer awareness and trust.
- Community groups should develop and engage in initiatives to shape their local food networks – case studies in the report and CPRE’s local food web mapping toolkit offer a range of ideas on this.
- And every one of us can support local food through our shopping choices, asking questions about where food comes from, and how it is produced. Many shoppers interviewed were able to source around 30% of their food from within 30 miles: we recommend people try a 30:30 diet for a month and find out more about their local food.
Take the 30:30 local food challenge
Get 30% of your food from within 30 miles of where you live.